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SUMMARY Broad international travel and hospitality industry experience:

  • 12 years of international airline business
  • 13 years of hospitality business in Finland, Austria and Estonia
  • Experience of incoming business in the Netherlands, UK and Ireland
  • Many years of experience in multicultural business environment

PROFESSIONAL
01-2013 / current ATIRE OÛ, Business Advisor/Owner Member of FBTA Finnish Business Travel Asociation

  • Tourism, Hotel & Restaurant Development company
  • Sales & marketing consultation
  • Trainings and lectures in Finnish, English and Swedish: leadership, customer service, sales & marketing, production & pricing
  • Lectures: Edupoli, Estonian Business School, Point College, Estonian Hotel & Tourism School
  • Broad network both with corporate clients and travel industry

10-2009 / 10- 2011 Tahko Chalet Oy , Managing Director

  • Daily operation of the 2 hotels and 5 restaurants in Tahkovuori skiing center eastern Finland
  • 20 luxury chalets Golden resort, 16 room Ukko-hotel, Night club for 1600 persons, 3 restaurants with different concepts
  • Turnover €5 million

05-2007 / 09- 2009 Reval hotels, Country Manager Estonia & GM Olympia

  • In charge of four hotels in Tallinn (Reval Olympia, Reval Park, Reval Central, Reval Inn)
  • 1000 hotel rooms, eight restaurant outlets
  • Staff of 480, turnover approximately €20 million
  • Board member Reval group

02- 2005 / 05- 2007 Reval Hotel Olympia, General Manager and Sales & Marketing / Estonia

  • Daily operation of the 4-star international business & conference hotel in Tallinn
  • 390 hotel rooms, 5 restaurant outlets, 230 staff
  • Development of the Sales & Marketing for all four Reval Hotels in Estonia

01- 2003 / 11-2003 Scancoming Ltd- incoming agency, Managing Director UK & Ireland, London

  • In charge of the daily routines of a team of 12 in London and 6 in Dublin
  • Tour production for Nordic tour operators
  • Negotiate the local hotel agreements ( 60 preferred hotels)
  • Turnover €9 million

06- 2002 / 12-2002 Hex Travel- incoming agency, Office Manager, Amsterdam, Holland

  • In charge of the daily routines of a team of five persons
  • Tour production for Finnish and Swedish tour operators
  • Negotiate the local hotel agreements

07 – 2001 / 12 – 2002 Oneworld alliance , Stockholm, Area Sales Manager, Scandinavia

  • Managed joint selling activities and budgets in each country level
  • Developed and implemented selling strategies suitable to specific market conditions

1999 / 2001 Finnair, Manager Sales & Customer Strategies, Sweden

  • Operating to 13 destinations in Europe
  • Business control and development
  • Strategies and negotiation of supplier agreements
  • Product development , pricing strategies
  • Guidelines for sales force of twelve persons

1995 / 1999 Finnair, Sales and Marketing Manager, Sweden

  • Operating 40 daily flights from Stockholm to 17 destinations in Europe.
  • Developing, piloting and launching Electronic serial ticket at the Swedish market
  • Successful TV, radio and telemarketing campaigns
  • Established Finnair Plus frequent flyer service center in Sweden
  • Coaching sales and marketing team of eleven persons
  • In charge of sales target of 250 million SEK and a budget of 20 million SEK

1989 / 1995 Arctia Hotel Partners, Finland (Finnish hotel chain of 45 hotels, later Scandic/Hilton)

  • Sales Manager for Scandinavia

EDUCATION
1988-1989 Hotel and restaurant school, Åland, hotel- and conference section
1984-1986 Uppsala University, Sweden different courses in economics
1981-1982 Åbolands folkhögskola, Finland, tourist service section
1977-1980 Gymnasium, Finland, language section

LANGUAGES
Finnish, Swedish and English fluently
German and French studies for 3 years
Dutch and Estonian basics

OTHER

  • In charge of Oneworld training sessions for European sales units during 1999-2000
  • In charge of CRM training sessions for Finnair Scandinavian sales units 2000-2001
  • Member of Board Handelsbanken Itäkeskus, since September 2013
  • Member of Board Tahko Marketing, 2009-2011, Tahkovuori Finland
  • Member of Board Swedish Chamber of Commerce 2007-2009 Tallinn, Estonia
  • Member of Board Estonian Hotel & Restaurant Association 2007-2009, Estonia